Viddler rolls out Clicky integration

When we announced our new video analytics a few weeks ago, one of the things we mentioned is that Viddler was integrating Clicky directly into their flash player - except it wasn't quite ready at the time. This is really wonderful because tracking video interactions is not quite as easy as we'd like it to be. You have to embed videos with their Javascript API enabled, which is not the default for any service, and then you have to add a bit of extra code so that their API talks to our API... etc.

Viddler, on the other hand, was already using Clicky for their own site and started talking to us a few months back about making Viddler tracking fully automatic. This is actually what motivated us to make this feature in the first place. We knew all these services had APIs but we didn't really want to deal with them. Of course, we ended up writing libraries for two of the top services (Youtube and Vimeo) as well as a library for tracking HTML5 videos anyways, because that's how we roll.

Well, the wait is finally over. Viddler has just announced that their integration with Clicky has gone live. Any of you who have at least a Pro account and have Viddler videos embedded on your web site, you should start seeing data automatically in your Content > Video report, without having to do a gosh darn thing.

We're really excited about this because not only are we one of a small handful of analytics companies to offer video analytics, but as of now, I believe we are the only analytics service to have fully automatic integration with a large third party video provider.
4 comments |   Aug 10 2010 11:53am

When did visitor XYZ first visit my site?

We've only been tracking this data since mid-April, with this release. So for loyal visitors, you may a see a lot of dates around mid-April. That's a bummer, but it's also part of the reason we've been waiting to release this feature - we wanted to have at least a few months of data. We now have almost 4 months so we feel it's good to go.

This feature will be particularly useful to those of you who use our goal system. We use goals to track when people upgrade to our premium service so we can see it right in our stats. (Of course, we have an admin area to see all of this data too, but it's more fun when it's in your stats). As you can see in this screenshot, taken from a visitor today (with all identifying info removed), this person first visited in... well, mid-April. The point is, we immediately know how long this person has been coming to our site before upgrading, and we can see it right in their session details. Fun!
9 comments |   Aug 06 2010 2:03pm

HTML5 video tracking

We've just added a new library for tracking HTML5 videos. The best part is that since HTML5 videos are native browser elements with a common API across all browsers, all you have to do track these videos with Clicky is to add one line of code to include this library on your site - and that's it. It will automatically find all HTML5 video elements on any page it's installed on, and interface with our video API to track people playing these videos.

HTML5 video is still in its infancy, but it is the future of online video and we are happy to provide great support for tracking it. Have at it!
5 comments |   Aug 02 2010 11:40pm

An update on Google and Ajax

Who remembers this story from February 2009? This is when Google began testing the use of Ajax in its search results to speed up page loads. It definitely makes things faster and Google said speed was the sole reason behind it. The problem is that the search query is now hidden behind the hash tag of the URL, and browsers don't send hash tags with referrer data. In other words, analytics services like Clicky can't get the search term that the visitor used to find your site.

We raised a small fit about it because we think knowing what your visitors are searching for to find your site is an extremely important aspect of running a web site. I claimed that they would have some way to keep the searches integrated with Google Analytics, but Google denied that was possible. I don't really believe that - they are able to integrate AdWords data into Google Analytics just fine - but whatever.

Anyways. Google stopped doing it for a while, or at least dramatically reduced the number of users who "get" this feature, because I didn't see any plain "" referrers in our stats for quite a while. Recently though, I've been seeing more, and in particular, the last couple of weeks.

We get a lot of emails about this, people asking us how could the referrer possibly be just "" and nothing else.

Well, this is the reason. And we're getting a bit tired of this question :) So, as of about an hour ago, when we see a referrer come in that is just "" (or any other TLD) and there is no path and no query, we're simply going to pretend the referrer doesn't exist. The downside to this is that previously, at least you knew they came in from Google, even if you don't know what that search was. Now you won't know even that. But, you have to consider our perspective too. This is mainly about about support.

The other option would be to keep the same referrer in there and just make up a "fake" search, e.g. "Unknown", so you would see that for visitors who had an unknown search term from Google. But we're afraid there will be a lot of people who take this literally and think someone is actually searching for the term "unknown" and then they will think Clicky is broken.

From a support perspective, we think the best thing to do is just filter these out. But please let us know how you feel about this decision, or if you have any other ideas.

Update: We hear you. None of you like this. We'll be removing it later today and coming up with something else. We liked the idea one of you listed, of having it say "unknown" but then just linking that to a help page explaining what it means. We'll probably do something like that.
14 comments |   Aug 02 2010 12:20pm

Video analytics

Video analytics has arrived! Documentation is here. Once you have set this up on your web site, here is an example report you would see under the new Content:Video tab.

We've tried to make this as easy as possible for you to use, so we have two announcements to make.


First, we have partnered with Viddler to make video analytics fully automatic. Any Viddler video you have on your web site, no additional programming is required, it will just simply work. However, Viddler's implementation of this isn't quite done, so this isn't available yet. But we expect it to be ready by the end of August, and we'll certainly let you know the second that it is.


Youtube is the most popular video service in the world, so we have created our own Javascript library (with the help of Chris Nanney, the same person who created the awesome Google Chrome extension) to make tracking Youtube as easy as possible. Unfortunately, without a direct partnership, we can't make it fully automatic like we are with Viddler. But it's still very easy to implement, requiring just six lines of code for one video, and two additional lines for each additional video, on any one web page. See the docs here.

UPDATE: Vimeo!

A number of you requested a library for tracking Vimeo. We got this done today, it is available in the documentation. Unfortunately, it's a bit more cumbersome than tracking Youtube, because they require a lot more data to be declared when embedding a video. Also, their API doesn't have a method to get the video's ID or public URL, so you have to declare the ID for us so our code can build the URL automatically.

The example report above was created from the help of many Twitter users earlier today. We tweeted, asking people to go to this page and play around with the videos (we hope you enjoyed the moonwalking). You can see the actual up to date reports in our demo on the following pages:

- The main video report page
- Dashboard (we created a new module just for vidoes)
- Action log (we created a new filter to just view video actions)

Video interactions will also show up in Spy, although the specific type of action (play, pause, etc) does not - yet. We may add it, but that would require editing the Javascript, and if you haven't seen the Spy javascript - it's a doozy. We think just showing the fact that people are playing the videos at all is pretty neat to see in Spy.

Let us know what you think!

Oh, and if any of you developers out there want to create a library for other video services, let us know. We'll happily link to it or host it ourselves.
14 comments |   Jul 29 2010 4:31pm

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