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What do Keywords and Hits tell me?
Hi Guys,I have trouble interpreting the data when I click on 'Searches' --> 'Keywords'. I understand that Hits are Page Impressions. But what am I to make of this data?
If for example it says: Berlin --- 658 Hits
This does not mean that there were 658 Page Impressions when somebody looked for 'Berlin' in Google, does it? So where, what...??? :/
Any help much appreciated.
Kind Regards,
Constantin
Posted Wed Sep 7 2011 9:13am by conceptArchitects
A keyword is part of a search, like if I search "Dog Mittens", "Dog" is a keyword and "Mittens" is a keyword. I think this is how many times that keyword was contained in a search string that brought up your website.
Thus in the beginning example:
Dog - 1 Hit
Mittens - 1 Hit
Don't take my word for this as I don't work for Clicky but this is how I interrupt this data.
Posted Wed Sep 7 2011 9:47am by ringo64
Hey,
Thanks for the quick answer clarification. I think I understand now what it counts...but what is one suppose to do with that info?
If for example berlin is the keyword that brought up my website most often. Should I use the word berlin even more in my website and SEO?
What kind of actions do you guys derive from this?
Posted Thu Sep 8 2011 1:07am by conceptArchitects
Yeah it's for SEO. Main use I can think of is if you have Google AdWords, it gives you a better idea what Keyword to play for more money or which ones for less, etc... but they have metrics of their own for it.
It's not really something you should use more or change on your website, it's just a statistic where people are coming from like Referral URLs. If you want to play in a market more with certain Keywords or change up your meta tags.
Posted Thu Sep 8 2011 11:38am by ringo64
Understood. Thanks very much for your input, it really helped.
Cheers,
Constantin
Posted Fri Sep 9 2011 1:16am by conceptArchitects
thanks for the informations
maybe i payed to much for google adwords
www.schluesseldienst-berlin.de
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