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Correct utm URL structure for tracking goals?

I need a little help tracking my email clicks.

I have several goals set up as Email1, Email2, Email3, etc..

For each goal I have the "Goal URL" as *?email1, *?email2, *?email3, etc...

My questions is how to use the ?utm code on my links in the emails so when visitors are coming from each email to my site they are registered with the correct goal.

Would the links in the email look like this?

http://yoursite.com/landingpage/?utm_campaign=email1
http://yoursite.com/landingpage/?utm_campaign=email2
http://yoursite.com/landingpage/?utm_campaign=email3

I'm not sure if "?utm_campaign.." is correct.

Would it just be:

http://yoursite.com/landingpage/?utm=email1

?

Thanks

-Drew

Posted Sun Aug 17 2014 12:55p by dman7***


Can use Google's builder to help you out till you're comfortable:
https://support.google.com/analytics/answer/1033867?hl=en

Posted Mon Aug 18 2014 5:15a by ringo***


thanks for the reply but that doesn't answer my question.

What is the correct structure to use for the link to associate it with the corresponding goals I have set up?

Posted Mon Aug 18 2014 7:36a by dman7***


if i set the link url to: http://www.mysitecom/landingpage/?utm_source=email1

and have a clicky goal URL set up as: *?email1

Will that goal register for that user if they come to my site via that link?

Posted Mon Aug 18 2014 7:55a by dman7***


Why are you setting up a goal AND a campaign? Definite overkill.

Goals are to register items like registrations, leads, etc...

Campaigns are to track incoming sources such as email campaigns, your external advertisements, etc...

Posted Tue Aug 19 2014 5:34a by ringo***


OK, so then if I set up my links like this:

http://yoursite.com/landingpage/?utm_campaign=email1

Will that automatically set up the campaign or do I still need to make the campaign called "email1" so it matches the visitor to that?

Thanks

Posted Tue Aug 19 2014 7:50a by dman7***


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