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API authentication changes: User key + POST
The Account API now supports proper API keys, instead of requiring your account's username and password. Furthermore, both this and the Analytics API now support both GET and POST requests.
This post is mostly about the new user API key, so let's get to it. Head over to your user preferences page and you'll find it under the "Authentication" section. Then you can make requests to the API as follows:
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Clicky vs. Google Analytics (GA4)
Google Analytics may be a powerhouse for enterprise-level data modeling and complex cross-platform attribution, but that comes with a significant investment in time, configuration, and technical knowledge. Tack on the long data processing delays, and Google's gargantuan conflicts of interest when it comes to visitor privacy, and you'll find that many site owners are looking for GA4 alternatives.
Clicky, on the other hand, focuses on simplicity, privacy, and real-time data. Shall we compare?
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Block more bots w/ User Agent filters, new country options, & more!
Bot Blocker 5000 is here to chew bubble gum and kick robot ass... and he's all out of bubble gum ðŸ˜
He brings with him some major updates to Clicky's visitor filtering (blocking) system, designed to give you much more granular control over what gets logged, and what doesn't:
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Does Google sell your data?
When you read Google's privacy policy, you'll see a bold claim: We do not sell your personal information.
Technically, in many jurisdictions, they are telling the truth. (What counts as Personal Data and PII in web analytics?)
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Web Analytics Privacy Alphabet Soup: GDPR, CCPA, ePrivacy, VCDPA, ROPA
Clicky will be 20 years old in a few months. We've watched every privacy law show up, and have had to keep our own tracking compliant through all of it. We know exactly what counts as personal data in web analytics, what each privacy law requires, whether it applies to you, and what it means for your web analytics setup.
GDPR applies if you process data belonging to anyone in the EU, no matter where your company sits. An IP address counts as personal data under GDPR, so the moment your analytics tool logs a raw IP from an EU visitor, you need a lawful basis for that. Consent is one basis. "Legitimate interest" is the other.