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HTML5 audio, embedded actions, tracking code verification, and better cookies
We wanted to let you all know about some of the bigger things we've released in the last month that you may not have noticed, because we didn't post about any of them - until now!
We've had support for HTML5 video tracking for a while, it simply required adding an additional javascript file to your code. This month we just added the ability to track audio as well. We combined video and audio together into their own report, now called "Media", since they are quite similar in terms of the metrics we track — and it's unlikely that many sites will have a mix of both.
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New option to pass alerts to the API
When you create alerts for something like a goal and configure them to be sent via email or twitter direct messages (RIP), what you get is a short URL that will take you right to the visitor session details on Clicky. A handy, but manual, process.
We had a request today to allow the alert IDs to be passed straight to the analytics API so that automated processes could get more data about these visitors. We thought this was a great idea so hopped right on it, and this is now available.
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Bing's secure search will be worse than Google's for most sites
I never realized how much I would come to love Bing in the last year. I don't use it, but now that Google is pretty much 100% secure search across the, almost all of the search phrases that we end up logging are from Bing. Yay for being able to tell what people searched for when coming to our site!
Earlier today I saw this announcement that Bing is now testing secure (HTTPS) searches.
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Heatmap updates: longer storage, better scaling, and new filters
We just pushed some updates to heatmaps today.
First, we've extended the storage time to 6 months, up from 3. When we released these about 15 months ago, we were worried that they would take up too much space if we kept them around for too long, so we were limiting to 3 months of data. It took a while before "lots" of people were using them, so we couldn't analyze the impact on storage space fairly reliably until recently. Good news, they take up less space than we had anticipated because we made some good decisions on the design side of things. Of course, the data older than 3 months from right now has already been purged, so you don't have 6 months now. But 3 months from now, you will.
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Sticky data: custom data, referrers, and campaigns saved in cookies
[Do not panic. You do not need to update your tracking code.]
We've just pushed a major update to our tracking code so it works a bit more like one aspect of Google Analytics now, that being that some additional data is saved in first party cookies (set with Javascript) for visitors to your site. This data being referrers, dynamic (UTM) campaign variables, and custom data set with clicky_custom.visitor (renamed from clicky_custom.session - don't worry, the old name will still work indefinitely).