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Why Clicky's new bounce rate is the best in the biz
The standard definition of a bounce is a visitor who only viewed one page on your web site. Your web site's bounce "rate" is the percentage of visitors who "bounced". This metric is supposed to give you a very generic estimate of your visitors' engagement level. If you have a high bounce rate, then your site is apparently very unengaging.
But are single-pageview visits really the best way to define engagement? In the age of blogs and social media, we don't think so.
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Here's what's new!
The new Clicky is live! In the form of a novel, here's what new:
Cookies
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Skynet is online
The Skynet funding bill is passed. The system goes online March 6th, 2010. Latency is removed from strategic web site tracking. Skynet begins to learn at a geometric rate. It becomes self-aware at 4:32 PM Pacific time, March 8th. In a panic, they try to pull the plug. Skynet fights back. "Your web sites will be tracked quickly and efficiently, darnit!"
This logic is infallible. What we're trying to say here is, our custom built CDN is alive, and it's coming to get you.
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If you need it done right, do it yourself
We want to make Clicky have as little impact on your site as possible. We made some changes to our tracking code and tracking servers recently that have dramatically sped up the experience on your site. However, there's one last thing that could still slow down your site a bit, and that's the fact that we're not using a CDN (Content Delivery Network) to distribute our tracking code.
The advantages of a CDN are clear — our static files would be hosted on servers all around the world so whenever someone visits your site, they pull the code from a server that's very close to them.
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Google Analytics campaigns; Big updates for goals
It has been known by some of you that we were planning to add dynamic campaign support using the same tags that Google Analytics (GA) and Urchin use. We are happy to announce this has finally been released.
What does that mean? Previously on Clicky you had to pre-define your campaigns by giving us matching strings for your campaign landing pages. You could also specify referring domains, so any visitor who arrived via that domain was flagged as a campaign visitor. This worked pretty well but left something to be desired.