Real time campaign and goal tracking

October 9, 2008

The wait is over. I locked myself up for 2 weeks and did nothing but work on goals and campaigns. Seriously, I'm about to pass out here. We're really happy to have them out, but we're also really excited because Clicky is the ONLY service that offers either of these features in REAL TIME!

These features are for Pro and trial account holders only. We made them as efficient as possible to process, but there is still a good amount of overhead involved. Until we can gauge how much this affects performance when we have a bunch of sites using it, we are limiting each site to a maximum of 7 goals and 7 campaigns. This limit will be raised in the future. Quick breakdown:

Campaigns

• Real time campaign tracking!
• Can be triggered by landing page or referring domain.
• Wildcards supported for matching
• Campaigns can be funnels for goals
• Visitors who are attached to a campaign will have this icon next to them in your visitors list
• Dashboard module and dedicated tab

Goals

• Real time goal tracking!
• Multiple funnel types: page URL, campaign, external search query (e.g. "clicky"), external referring domain (e.g. "google.com")
• Track revenue and costs: per site, per goal, and per visitor
• Can use Javascript tags to force a goal to be completed (good for complex scenarios), and customize the revenue for an individual visitor (documentation is on the goal setup page)
• Visitors who have completed a goal will have this icon next to them in your visitors list
• Visitors who have gone through a funnel but NOT completed a goal will have this icon next to them in your visitors list
• A visitor can't go through a particular goal more than once per session, but they can go through multiple unique goals per session
• Wildcards supported for both the goal page, and the funnel
• Dashboard module and dedicated tab

Ooh, added bonus: We've widened all /stats/ pages by an extra 100px, so there's now quite a bit more room for your data. Yay progress!

Campaigns and goals aren't yet in the API or iPhone/mobile services, but will be by week's end! Enjoy everyone, and please give us your feedback!