Tracking Visitors From Marketing Email Campaigns

Can someone recommend a good way to track visitors from an email campaign back to the website and still know the visitors email address?

Instead of knowing the visitor IP; my client needs to know when the user clicked a link in the email newsletter, and then follow that user's activity on the web site.

Basically I need some sort of hook between the marketing email newsletters to the website using Clicky tracking code.

Any tips would be appreciated!

--Adam

There's not a way to know their email address unless you send out a unique email with a unique link for each user.

But you can use our campaign tracking feature to track your visitors from email campaigns. We are compatible with google analytics campaign tags which means yo can just append a few variables onto the end of your URLs and we'll do the rest.

For example...

http://yoursite.com/landingpage.html?utm_campaign=email

Simplest way is to create a new, cloned landing page that obviously isn't in the site navigation and use the tracking for that page. The email link points to that page. We do this for every campaign so we can track which one effective. Then you can set up goals to see which way they went but thats a bit labour intensive

Thanks for the responses guys. I guess I was hoping for a less labor intensive way to hook data from marketing email data to visitor data seamlessly.

Hmm.. I wonder if their are in WordPress plugins that could help with this. I know Constant Contact has a sign-up form plug-in; I wonder if they have a way to track visitors from their emails to the website. Off to do some more googling... :)

Great question, Adam! What you’re looking for is usually called “subscriber-level tracking,” and it typically works by adding unique tracking parameters or tokens to each link in your email. When a user clicks, that token tells your analytics tool who they are, so you can tie on-site activity back to the specific email address.

A lot of professional email tools (like WarmupSMTP) support this kind of link personalization out of the box. You basically generate unique URLs for each recipient, and then tools like Clicky can read those parameters on your website to associate sessions with subscribers.

It’s worth checking out their pricing plans to see if they fit your sending volume and tracking needs. And if you’re unsure about technical integration or need help setting up the token system, you can always reach out to their team directly via the contact page.

Hope this points you in the right direction!