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Dynamic vs Static (pre-defined) campaigns

Static campaigns

Pre-defined in our system, on the campaigns setup page. Here you can enter in a landing page URL that only a "campaign" visitor should ever land on. "Landing page" does not mean your home page, although it could, this is unlikely what you want to do.

If you run ads, they likely point to a specific page on your site. For example, In this case, you'd want to enter in this for your campaign landing page:


Dynamic campaigns

Dynamic campaigns offer a lot more flexibility than static campaigns, as they do not have to be pre-defined. Instead, you just add a couple of parameters to the landing pages you send visitors to, and we handle the rest. We use the same tags that Google Analytics / Urchin use, so if you are coming from either of those systems, your existing campaigns should work automatically. Please refer to the links below to learn more about setting up dynamic campaigns.

Important There are 5 different parameters you can use to define dynamic campaigns on your landing pages. All of them are optional, except "utm_campaign", which is required. It is essentially the "name" of your campaign, and we group campaigns by their name, so this parameter is always required. Otherwise, all "UTM" parameters will be ignored.

Use this Google form to create new campaigns links