If your site has more than 10,000 daily page views, then everything beyond
the most recent 10,000 page views will be sampled, with a max cap of 100,000 page views.
The vast majority of sites have less than 10,000 daily page views so it is likely that the data you see will be 100% accurate. Sampling may come into play however for multi-day reports, as the absolute max sample size for any single report is 100,000 page views. So if you were viewing a report for a month with 30 days for example, then the max sample size for each individual day would be 100,000 / 30, or 3,333.
Because of sampling, you may occasionally see some rows without Segments data.
The default sampling rate beyond the last 10,000 page views is 25%, but you can change it on demand with the sampling menu (screenshot below), or in your user preferences
. There are 4 options available ranging from 25% to 100%, as well an option to disable this feature (if you don't want it or want the reports to load faster), but again, 100,000 is the max cap of page views that will ever be sampled for a single report.
The menu to change it on demand is handy as you switch between sites in your account. Say you have one high traffic site with 100,000 daily page views and one other site with 20,000 daily page views. For the smaller site you might want to keep it at 100%, but you might change it to say 50% when you look at your higher traffic site, so that the reports load quicker.
or higher is required to use a sampling rate higher than 25%. Even if you are maxing out a standard Pro account, which allows up to 30,000 daily page views max (as of April 2015), your overall
sample rate would still be 50%. This is because the last 10,000 page views will always be used, and beyond that, 25% of the remaining 20,000 is 5,000, for an overall sample size of 15,000 out of 30,000 page views, or 50%.