Traffic sources

This report categorizes where your visitors are coming from, based on the referrer and/or UTM parameters. There are currentely 9 different categories, explained below. Each visitor is only assigned to a single traffic source when we process their visit.

Direct - Visitors with no referrer. This doesn't necessarily mean they typed your site directly into their browser.

Advertising - Visitors who arrived from a known advertising domain, or have advertising parameters such as "gclid" in their landing page URL.

AI - Visitors who arrived from known AI chatbots, and/or any domain ending with ".ai". (Coming soon: AI bots will also be directly logged).

Searches - Visitors who arrived from a known search engine domain.

Email - Visitors who arrived via a web mail domain. We can't track desktop apps such as Outlook because that won't send a referrer, so it's only web mail.

Social media - Visitors from social media sites, as well as t.co links (visitors from links on Twitter).

Syndication - Visitors from known RSS reader domains.

Media searches - Visitors from the image search on Google, Bing, or Yahoo. (This rarely shows up anymore, since most search engines moved to secure search).

Links - Any referrer that didn't match one of the other categories, such as social media.