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Locations and organizations
We determine a visitor's location and organization based on their IP address. These databases are stored in a proprietary format so we don't have the ability to make changes to them, however they are updated once a month by the company that provides them. There are 4.2 billion IP addresses and the ownership of them (ISPs, etc) changes constantly, so there is no way to guarantee they are 100% accurate. But they're close.