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How long is data stored for?

Paid accounts have indefinite history, with the exception of heatmaps, and individual visitors and actions (page views, etc). These take up an enormous amount of space, so are only guaranteed for 6 months. However this data is only "purged" about once per year. So at any given time, you will have between 6 and 18 months of history for individual visitors and actions. Heatmaps are purged automatically on a monthly basis however, so you will never have more than 6 months of heatmap data available.

Free accounts are limited to 30 days of history.