A goal is a page on your website that a visitor reaches once they have made a purchase or completed another desired action, such as a registration or download. By setting up and tracking goals with Clicky, you can determine how effectively your website is driving your visitors to these desired actions.

Goals can be pre-defined and trigger automatically when visitors view pages on your site that match patterns you define, or you can declare goals manually via Javascript on your site.

An example of a pre-defined goal on the goal set up page is shown below.