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Javascript goals: clicky_custom.goal vs clicky.goal()

These javascript methods can be used to manually trigger pre-defined (static) goals, or to declare and trigger dynamic goals.

clicky_custom.goal

This is a variable to define on a page where you want that page to trigger a goal as soon as it is loaded. This variable must be defined in your HTML before the standard tracking code.

clicky.goal()

This is a function that you can call to declare a goal after (and only after) the page has fully loaded. It is generally used to define a goal based on a user event, such as clicking a button.