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Brazil's General Personal Data Protection Law (LGPD)

Brazil's General Personal Data Protection Law ("Lei Geral de Proteção de Dados Pessoais", or "LGPD" for short) went into effect Sep 18, 2020, and is similar to the GDPR in terms of citizen rights and global applicability.

Like the GDPR, it includes a "legitimate interest" provision (in Article 7) to allow for processing Personal Data without direct consent. As described in our GDPR article, the only "Personal Data" logged by default is a randomly generated Unique ID (UID) stored in a cookie. This does not require a visitor's direct consent because it is "necessary to fulfill the legitimate interests" of a web site using the service (knowing how many unique visitors access a site is a vital statistic and hence a "legitimate interest").

We are not lawyers and this is not legal advice. Consult your attorney.