Free UTM Builder: Quick & Easy UTM Campaign Maker

Fill out the form below to add UTM campaign parameters to any URL.
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🔗 Base URL




📢 Campaign utm_campaign




🌍 Source utm_source




📡 Medium utm_medium




📄 Content utm_content




🔍 Term utm_term







How to Use This UTM Builder

Enter the URL you want to track in the first field. This is the page you're sending people to. Then fill in the UTM parameters: source is where the traffic comes from (e.g. "facebook" or "newsletter"), medium is the channel type (e.g. "social" or "email"), and campaign is the name of your specific campaign (e.g. "spring-sale-2026").

The term and content fields are optional. Term is mostly used for paid search keywords. Content is useful if you're A/B testing different versions of the same link.

Fill in what you need, click the button, and you've got a tagged URL ready to use. When someone clicks that link, your analytics tool will attribute the visit to the exact source, medium, and campaign you specified.

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What Are UTM Parameters?

UTM parameters are tags you add to the end of a URL so your analytics tool can tell you exactly where a visit came from. They work with virtually every analytics platform, including Clicky.

There are five UTM parameters:
  • utm_source identifies the traffic source (Google, Facebook, your newsletter)
  • utm_medium identifies the marketing channel (cpc, social, email)
  • utm_campaign identifies the specific campaign or promotion
  • utm_term tracks paid search keywords
  • utm_content differentiates between multiple links in the same campaign, useful for A/B testing


UTM Best Practices

  • Use lowercase for everything. UTM parameters are case-sensitive, so "Facebook" and "facebook" will show up as two separate sources in your reports. Pick a convention and stick to it.
  • Use dashes or underscores instead of spaces. Spaces get encoded as %20 in URLs, which looks ugly and can cause issues. "spring-sale" or "spring_sale" both work.
  • Be specific with campaign names. "promo1" tells you nothing six months from now. "spring-sale-2026-email" tells you exactly what it was.
  • Keep a naming convention document. When multiple people on a team are building UTM links, inconsistency creeps in fast. Write down your conventions so everyone uses the same values.
  • Never use UTM parameters on internal links. If you tag links within your own site, your analytics tool will start a new session every time someone clicks one. This will wreck your data. UTMs are for external links pointing to your site only.


Tracking UTM Campaigns in Clicky

Clicky fully supports UTM parameters and processes them automatically. When a visitor arrives through a UTM-tagged link, we log the campaign data in real time. You can view performance under the Campaigns section of your dashboard, broken down by source, medium, and campaign name.

We also support utm_source as a referrer identifier and use utm_medium to influence traffic source classification, so your reports stay accurate even when browsers strip referrer data (which happens more and more these days).

If you're already using UTM tags with Google Analytics or another platform, those same tagged links will work with Clicky. No changes needed. For more details on how we process campaigns, check out our campaigns help page.


FAQ


Do UTM parameters affect SEO?

No. Search engines ignore UTM parameters when crawling and indexing. They're for analytics tracking only and have no impact on organic rankings.

What's the difference between utm_source and utm_medium?

utm_source identifies the specific platform sending traffic (e.g. "facebook", "google", "newsletter"). utm_medium identifies the type of channel (e.g. "social", "cpc", "email"). Source is the "who", medium is the "how."

Do I need all five UTM parameters?

No. At minimum, use utm_source, utm_medium, and utm_campaign. Term and content are optional and mostly useful for paid search and A/B testing.

Does this work with Google Analytics?

Yes. UTM parameters are a universal standard. URLs built with this tool work with Clicky, GA4, Mixpanel, Fathom, Plausible, and anything else that processes URL parameters.